Cisco: Companies are spending on privacy protection, but do customers know it?
Cisco’s 2023 Data Privacy Benchmark Study found that companies that invest in closing the gap are benefitting: The study found that the estimated dollar value of benefits from privacy rose more than 13% in 2022 to $3.4 million from $3.0 million the year before, with significant gains across the various organization sizes. However, 92% of respondents said their companies need to do more to protect consumer data. This finding is about the same as last year, when 90% of respondents expressed that opinion.
